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Friday, January 3, 2014


Namídia, a public relations agency I visited in Vila Madalena, has the most beautiful headquarters I have ever seen! Working together for over a decade, Marcia Fonseca and Mercedes Tristão have cultivated an integrated communications agency which fosters the relationships between its various clients and the press. In addition, Namídia also assists with marketing, branding, show booking, and strategic partnerships. Furthermore, the agency specializes in fashion and beauty. 

When I first walked into the gated complex, I was taken aback by how beautiful the grounds and open air offices were. Then, when I walked into the storeroom where all of their clothes are displayed, my heart exploded. Artfully decorated with sketches and runway cutouts, it should come at no surprise that even the hangers were cute. I clearly took a million pictures of everything, but can we just talk about the shoes for a minute? How about an hour? Thank goodness nothing was for sale!

I could live here!


Absolutely bonkers

Must have immediately



Love these colors and the hair!


Beautifully detailed fabrics and materials!

One in every color please!

Wednesday, January 1, 2014

São Paulo Highlights

Now that the holiday craziness has finally passed, I finally have some time to share a few of my favorite highlights of my study tour to São Paulo with Drexel. As this trip was billed as a three credit undergraduate level course through the MIP department, I was in a unique position in that I was still able to participate as a graduate student yet bypass the whole coursework part (thanks, Darren!). Obviously though, I didn't take this opportunity lightly. Sure, we had fun and probably sampled too many cachaça varieties... but believe me when I say it was not some party tour.

Busy from 7:00 am until 3:00 am almost every day, each person with whom we visited was incredibly warm and welcoming. The stories they shared with us about their lives, experiences, careers, and ideas were inspiring and thought provoking to say the least. Plus, the area of the city in which we were staying was beautiful and the street art which blankets almost every alley and cement wall was unique. 

A mix of music-related activities, cultural events, and sightseeing, this trip offered something for everyone, which was great since the majority of attendees were not in the Westphal college. A few of the most interesting music industry stops we made included visiting Estúdio El Rocha, Black Embers Records, Namídia, and the music department at USP. Plus, having the opportunity to meet with Paulo Ricardo, Chuck Hipolitho, Luciana Oliveira, and Diana dos Teclados was incredible. On the cultural side, checking out the SIM Music Festival, the Mercado Municipal, a rehearsal at the Vai-Vai samba school, and a handful of excellent art museums gave us all a well-rounded overview of the city's heartbeat.

Two words: THE FOOD

Let's just get on with some photos, shall we? Loads more over on Flickr.

We went spray painting with street artist Mickemball. Yes, I had to leave a BB tag!
The whole gang at Beco do Batman (Batman's Alley)
Sweet recording gear over at Estúdio El Rocha
City view from Pinacoteca de São Paulo
Heliópolis from Diana dos Teclados' house